AlQaysar Pizza is a premium pizzeria that brings the rich flavors of tradition and innovation to every slice. Inspired by the legendary Caesar, AlQaysar Pizza offers a royal experience with a menu crafted to satisfy all palates. Each pizza is made with high-quality ingredients, blending classic and contemporary flavors to create a truly memorable dining experience. Whether you're craving a timeless Margherita or a bold new creation, AlQaysar Pizza delivers excellence with every bite.
Brief
Uplifting objective:
Revamp Al Qaysar Pizza’s brand to enhance its modern appeal, making it more human, fun, and dynamic. This includes updating the logo, color palette, social media presence, and packaging to better reflect a contemporary and engaging identity.
Variation: Develop a new logo variation without the current character/mascot.
Style: Aim for a sleek, modern design that aligns with current branding trends while retaining elements that communicate the essence of Al Qaysar Pizza.
Color Palette: Introduce additional color variations to provide more flexibility in branding and marketing materials.
Brand Personality
Tone: Shift the brand’s tone to be more relatable, approachable, and playful
Visuals: Use imagery and design elements that convey a vibrant and engaging experience.
Uplifting starts with redesigning a logo.
Simplifying the logo to fit the modern era, by replacing the mascot with something so unique to Caesar, his "crown" made, a laurel wreath. The laurel wreath is made from the leaves and branches of the bay laurel plant. In ancient Rome, it was a symbol of honor and status to signify their achievements. As AlQaysar Pizza, achievements and status come easy to them, and thats why we need to showcase their new logo, with this "Crown".
