LAUNCH OF PS5
Playing off the term “haters gonna hate”, we adopted elements of the PlayStation franchise, coupled with relevant music in aim to create a thrilling few seconds to build curiosity. This is to be promoted across our channels heavily ; for a mere couple of seconds, the audience will get a glimpse of what they’re signing up for and what’s coming soon to stores near them.
Since PlayStation is all fun and play, there’s a whole lot of concepts that the console’s play stands for, that defines the entire brand, and we have conveyed that in our copy-based launch posts that follow.
We have edited together the most beautiful visuals, most iconic characters, and moments to create something that hits a bit different.
Here, we are aiming to capitalise on the soul of the gamer – specifically, who they are, and their personality each one expands on their universe, and their tailoring needs.
Beyond it, and now with the new PlayStation 5, the universe you tailor is expanding. People must live the excitement of just how big it is getting, so we have capitalised on the new family of PlayStation 5.
It is important to keep our imagination going, and PlayStation helps us keep imaginations alive, and here, we connect reality to the world of PlayStation.
This is when we have went beyond our regular capabilities and did something in-game, that is noteworthy.
